Abstract
The article deals with the various factors of the urban environment affecting the activization of consumer behavior. The socio-ecological approach to the notions of "urban milieu/environment" and "urban mode of life" enables the researcher to highlight individual components of the urban environment, as well as cultural transformations taking place in the megalopolis environment in general and in Moscow in particular. Those components not only determine the consumer behavior, but stimulate its intensity as well. Analysis of the said processes results in identifying certain structures not only interested in the growth of the trade turnover and stimulating the consumerism, but purposefully exploiting the urban environment in their own interests. Thus, a new social technology is being created out of the environment of the humankind, controlling the behavior of humans, and the control of the consumer behavior is becoming an element of the social control and management.
Keywords
THE URBAN ENVIRONMENT, URBANIZATION, DEINDUSTRIALIZATION, URBAN LIFESTYLE, CONSUMER BEHAVIOR, CONSUMPTION, CULTURAL TRANSFORMATIONS, INFRASTRUCTURE OF THE CITY, COMMUNICATION SPACE, MANAGEMENT AND CONTROL, ECOLOGY, THE CITY'S ECONOMY
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