Abstract
Popular science talk philologists N.N. Volskaya and L.E. Malygina with radio journalists N.A. Lisitsyna and D.V. Morozov devoted to the consideration of methods of creating a comic effect in the texts of TV and radio journalists. Reviewed the cases of the use of pun, irony, sarcasm in the texts of television previews. It is shown that different tools implement journalistic comic strategy of the language game, which can have a serious impact on the mass consciousness of the addressee.
Keywords
comic effect, laughter, humor, irony, sarcasm, pun, playback direct meaning metaphors, the text of television announcement.
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