Issue №5 :: LANGUAGE OF ADVERTISING. FOREIGN LANGUAGE VOCABULATION IN TOURISM: FASHION OR NECESSITY? - Russian Archaeology

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LANGUAGE OF ADVERTISING. FOREIGN LANGUAGE VOCABULATION IN TOURISM: FASHION OR NECESSITY?

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LANGUAGE OF ADVERTISING. FOREIGN LANGUAGE VOCABULATION IN TOURISM: FASHION OR NECESSITY?

Annotation

PII

S0131-61170000525-2-1

Publication type

Article

Status

Published

Authors

Lubov Goncharova Send message

Edition

Issue №5

Pages

57-62

Abstract

The article discusses the reasons for the intensification of foreign language vocabulary in the field of tourism and, as a result, its increased use in advertising texts.

Keywords

advertising, foreign language vocabulary, tourism, terminology, neologisms.

Date of publication

01.09.2011

Number of purchasers

1

Views

439

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0.0 (0 votes)

Cite Download pdf

GOST	Goncharova L. LANGUAGE OF ADVERTISING. FOREIGN LANGUAGE VOCABULATION IN TOURISM: FASHION OR NECESSITY? // Russkaya rech. – 2011. – Issue №5 C. 57-62 .
MLA	Goncharova, Lubov "LANGUAGE OF ADVERTISING. FOREIGN LANGUAGE VOCABULATION IN TOURISM: FASHION OR NECESSITY?." Russkaya rech. 5 (2011).:57-62.
APA	Goncharova L. (2011). LANGUAGE OF ADVERTISING. FOREIGN LANGUAGE VOCABULATION IN TOURISM: FASHION OR NECESSITY?. Russkaya rech. no. 5, pp.57-62

References

Additional sources and materials

1. Lotte D.S. Voprosy zaimstvovaniya i uporyadocheniya inoyazychnykh terminov i terminoehlementov. M., 1982.
 2. Krysin L.P. Inoyazychnye slova v sovremennom russkom yazyke. M., 1968.
 3. Ogienko I.I. Inozemnye ehlementy v russkom yazyke: istoriya proniknoveniya zaimstvovannykh slov v russkij yazyk. M., 2009.
 4. Krysin L.P. Inoyazychnoe slovo v kontekste sovremennoj obschestvennoj zhizni // Russkij yazyk kontsa XX stoletiya (1985–1995). Otv. red. E.A. Zemskaya. M., 1996.
 5. Kuzina M.A. Osobennosti leksiko-semanticheskoj assimilyatsii anglijskikh zaimstvovanij v sovremennom nemetskom yazyke: na materiale tekstov po turizmu: avtoreferat dis. ... kand. filol. nauk. M., 2006.
 6. Bakhtin M.M. Ehstetika slovesnogo tvorchestva. M., 1979.
 7. Goncharova L.M. Kommunikativnye priemy manipulyatsii v reklamnykh tekstakh turistskoj sfery // Russkij yazyk za rubezhom. 2010. № 5.
 8. D'yakov A.I. Prichiny intensivnogo zaimstvovaniya anglitsizmov v sovremennom russkom yazyke. Ehlektronnyj resurs. URL http: // www. philology. ru/linguistics 2/ dyakov-03.htm

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