RAS History & PhilologyRussian archeology

  • ISSN (Print) 0869-6063
  • ISSN (Online)3034-5774

Mass media audience as a subject and an object of the communicational interaction

PII
S0236-20070000392-2-1
DOI
10.31857/S70000392-2-1
Publication type
Article
Status
Published
Authors
Volume/ Edition
Volume / Issue 3
Pages
96-107
Abstract
The article contains an overview of models of communication that according to their authors give scientific legitimacy to the best objectives and methods of communication between communicator and audience. The topical features of each of the models are traced. The overview covers the period from the 1950s until now
Keywords
COMMUNICATION MODEL, COMMUNICATOR, AUDIENCE, MAN, MEANING, IMPACT, MANIPULATIVE TECHNOLOGY, DIALOGUE
Date of publication
01.06.2018
Number of purchasers
8
Views
1393

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Higher Attestation Commission

At the Ministry of Education and Science of the Russian Federation

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Scientific Electronic Library