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Mass media audience as a subject and an object of the communicational interaction
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Mass media audience as a subject and an object of the communicational interaction
Annotation
PII
S0236-20070000392-2-1
Publication type
Article
Status
Published
Authors
Tamara Z. Adamyants 
Edition
Issue 3
Pages
96-107
Abstract
The article contains an overview of models of communication that according to their authors give scientific legitimacy to the best objectives and methods of communication between communicator and audience. The topical features of each of the models are traced. The overview covers the period from the 1950s until now
Keywords
COMMUNICATION MODEL, COMMUNICATOR, AUDIENCE, MAN, MEANING, IMPACT, MANIPULATIVE TECHNOLOGY, DIALOGUE
Date of publication
01.06.2018
Number of purchasers
8
Views
1277
Readers community rating
0.0 (0 votes)
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