Везде
IN THE WORLD OF MODERN ADVERTISING NAMES
Table of contents
Annotation Estimate Publication content
References Comments
Share
QR
Metrics
IN THE WORLD OF MODERN ADVERTISING NAMES
Annotation
PII
S0131-61170000392-6-1
Publication type
Article
Status
Published
Authors
Irina Tortunova 
Edition
Issue №3
Pages
70-74
Abstract
The present study is dedicated to advertising the names, due to the accumulated case-base and the need of systematization. The paper presents various linguistic approaches to the study of advertising category. Special attention is paid to such forms of nomination, as the primary motivated. Review of basic groups of modern advertising names is a defi nite scientifi c value. The article presents the author's classifi cation, based on semantic principle, what is the novelty of the approach toward extensive the studied material. This work will be of interest to authors working in the fi eld of advertising discourse.
Keywords
advertising name, category, views category, advertising discourse.
Number of purchasers
1
Views
363
Readers community rating
0.0 (0 votes)
Cite Download pdf

References



Additional sources and materials

1. Ehllvud Ya. 100 priemov ehffektivnogo brendinga. SPb., 2002. S. 139.
 2. Tortunova I.A. Rol' pryamoj nominatsii v sovremennoj gorodskoj ehrgonimii // Uchenye zapiski Rossijskogo gosudarstvennogo sotsial'nogo universiteta. 2013. T. 1. № 4 (117). S. 79–83.
 3. Novichikhina M.E. Teoreticheskie problemy issledovaniya ehffektivnosti kommercheskoj nominatsii. Avtoreferat diss. na soisk. uch. step. doktora filol. nauk. Voronezh, 2004. S. 22.
 4. Kubryakova E.S. O tekste i kriteriyakh ego vydeleniya // Tekst. Struktura i semantika. T. 1. M., 2001. S. 76.
 5. Goncharova L.M. Reklamnoe imya v sfere turizma // Russkij yazyk za rubezhom. 2011. № 5 (228). S. 82–88.
 6.Selezneva L.V. Podgotovka reklamnogo i PR-teksta. M., 2013.

Comments

No posts found

Write a review
Translate